Careers Details

Qualifications

• Graduate of any business and marketing related course. (MBA degree is an advantage)
• At least, five (5+) years of product marketing industry experience (Industry may be in IT, Services, FMCG or Corporate marketing)
• Solid knowledge of market research technique.
• Excellent interpersonal, communication and decision-making skills.
• Ability to build and manage a sales and marketing team.
• Experienced in planning and driving growth of product or solutions categories.
• Demonstrated ability to manage budgets and deliver results within a fast-paced, dynamic environment.
• Proficiency in digital marketing tools, social media platforms, and Microsoft Office Suite.
• Based in Cebu City.
• Willing to do occasional travel.

Responsibilities

• Product Development and Launch: Collaborate with the product development team to ideate, test, and launch new products, ensuring they meet brand standards and client needs.
• Brand Strategy and Positioning: Develop and implement brand strategies that align with the company’s goals, ensuring a strong and unique positioning in the personal care market.
• Market Analysis: Conduct market research and analyze consumer insights, trends, and competitive activity to identify growth opportunities and inform brand strategy.
• Campaign Planning and Execution: Design and execute 360-degree marketing campaigns, including digital, social media, print, and in-store activities, to drive brand awareness and market share.
• Budget Management: Oversee brand budgets, ensuring efficient allocation of resources to maximize ROI.
• Performance Tracking and Reporting: Track brand performance metrics and generate insights to optimize strategies. Prepare and present performance reports to key stakeholders.
• Cross-functional Collaboration: Work closely with teams across marketing, sales, product development, and supply chain to align on brand goals and support smooth execution of brand initiatives.
• Brand Advocacy: Act as the brand champion within the company, fostering a brand-driven culture and ensuring brand consistency across all touchpoints.